At first glance, a new blue serves as the primary color for the Lowe's brand. This blue is softer evoking a much more approachable business. As well, the house built into the L of the Lowe's name allows the element to stand on its own. This could be used on in-store packaging and in advertising.
A new logo. A new brand. A new identity. All brought together with one simple new slogan.
YOUR LOWE'S WAY.