Rebranding and Branding Study, Web Design

Lowe's is a major North American retail and hardware company. In my approach to their rebrand, I decided on a more cohesive and modern design, using custom-crafted bold geometric typography that is evocative of the constructive nature of Lowe's, and the services they offer.

Logo comparison Logo comparison

At first glance, a new blue serves as the primary color for the Lowe's brand. This blue is softer evoking a much more approachable business. As well, the house built into the L of the Lowe's name allows the element to stand on its own. This could be used on in-store packaging and in advertising.

Logo Color Variations

A new logo. A new brand. A new identity. All brought together with one simple new slogan.


Lowe's ad